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Urban Repositioning with Discipline

Our strategy is rooted in urban repositioning. We transform underperforming buildings into stabilised, income-generating living platforms through vertical integration and operational control — delivering risk-adjusted returns driven by execution, not speculation.

Alfareal Group philosophy
€50M+ Assets managed

Urban Repositioning Specialists

We focus exclusively on underutilised urban assets in prime locations, transforming vacant, obsolete or mispriced buildings into high-performing living environments. Rehabilitation — not ground-up speculation — sits at the core of our strategy.

Vertically Integrated Execution

We control the entire value chain — from sourcing and underwriting to design, development, operation and exit. By operating without intermediaries, we retain direct control over costs, timelines and performance. Execution is our competitive edge.

Living-Driven Platform

Our expertise is concentrated in living formats — coliving, short-term serviced apartments and independent senior living. Each asset is structured as an operational business, not merely a real estate investment. Operational performance drives asset value.

Alignment Through Co-Investment

We invest alongside our partners in every project. Our capital is deployed on the same terms, ensuring disciplined decision-making and full alignment of interests throughout the investment lifecycle.

Alfareal Group values
3 pillars Driving everything we do

Investing with purpose & precision

Alfareal is founded on a set of core values which set us apart in the real estate industry. These principles are not aspirational — they shape every investment decision, every partnership, and every asset we deliver.

Transparency

Alfareal was born to bring more transparency to a traditionally opaque real estate industry. We share extensive information with our investors, our fee structure is simple and easy to understand, and our online platform allows us to communicate real-time data and performance metrics — so our partners always have a clear, unfiltered view of their investments.

Innovation & Creativity

We believe real estate is only starting to embrace profound changes — both in the way it is owned, shared and lived in, and in the way it is built, maintained and monitored. Technology and data are at the heart of this transformation: from AI-driven underwriting models to smart-building systems, we harness innovation to measurably increase efficiency, reduce costs, and deliver superior living experiences across our portfolio.

Responsibility

We are convinced that real estate investments will soon unquestionably go together with a well thought-through strategy around potential environmental, social and community impacts. Managing those impacts is a core part of our assessment matrix — from carbon footprint analysis and energy-efficient retrofits to community integration plans, we hold every project accountable to measurable ESG outcomes.

Legal entities

Alfareal Technology & Investments S.L.

  • Jurisdiction: Spain — Madrid Mercantile Registry
  • NIF: B027885491
  • Registered office: Calle del General Pardiñas 116, 6th Floor, 28006 Madrid, Spain

Harmonices S.L.

  • Jurisdiction: Spain — Madrid Mercantile Registry
  • NIF: B02786192
  • Registered office: Calle Santa Engracia 108, 7th Floor, 28003 Madrid, Spain

Harmonices S.L. is a wholly owned subsidiary of Alfareal Technology & Investments S.L. and acts as the group's operating platform, operating under the registered brands Trees Coliving and Harmonices.

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